Section heading — substantive secondary keyword
Opening paragraph that defines the section's claim. Mention the primary keyword once in the first sentence if it makes sense. Link to a relevant cluster page like crash games or pillar like the fairness explainer.
Sub-heading for sub-claim
Body paragraph supporting the sub-claim. Vary sentence length. Use lists when content is enumerable:
- List item one — keep parallel structure across items.
- List item two.
- List item three.
Second major section
Continue building the page narrative. Internal-link to Turbo Play at least once on every page — primary conversion target per CLAUDE.md positioning.
Use blockquote for pull-quotes from real sources (founder, customer, regulator). Don't manufacture quotes.
Third major section
Wrap with a paragraph that ties back to the page's thesis. Lead the reader to the next logical step (CTA below).